Samantha Wilkinson Human Resource Consulting (SWHRC)


Art direction
Branding and Identity re-design


The Human Resources field typically doesn’t inspire much of a colour palette, and queue those cliché ‘corporates in suits’ styled photos.
Enter Sam Wilkinson — busting the stereotype of the stuffy hire and fire professional. Sam’s bubbly, have-a-chat nature meant she wanted branding to reflect a more personal, more human, more colourful approach to HR. We loved the idea. So we refreshed and rebranded for her, starting with modernising her logo, which still retains her original concept. Next step was marketing materials, followed by web design consulting.