tappON Branding




Health/home care


Here I was thinking Taylor Swift’s ‘Shake it off’ was ‘Shake it up.’ The joke’s on me. Either way, that’s exactly what the team at tappON are trying to achieve—shaking off everyones old vision of what the home health industry looks like and shaking up the industry as a whole, giving the power back into the individual that requires the care.

Startups are a tricky bunch, but this one is about growing the brand with the audience, so we are planting the seeds and growing the brand from the ground up, working out what works best for the audience at the heart of the issue and how they interact with the brand, rather than just prescribing a solution–branding in its most pragmatic and on-demand form.

And we are with them each step of the way.



Art direction
Identity design
App prototyping